GRNCTY

Greenest City Conversations

Until recently, the dominant trend in research and practice on promoting sustainability behaviour has focused on providing information to change people's attitudes, beliefs, and subsequent individual behaviour. Such one-way transfer is now known to be ineffective. It is important to engage in dialogue to foster shared understanding and action. 

Investigating the features and effects of multiple media channels for public engagement on sustainability policies will both facilitate public discussion and provide a comprehensive account of the content and impact of six different channels of public engagement. Analysing cognitive, affective, narrative, normative, sensory, embodied, and motivational aspects will determine how different channels may motivate participants to act sustainably.

GRNCTY will engage the general public with participatory media events to understand the roles media can play in forming sustainable attitudes and actions.