EOVW GamSimSocLegTechMeth

Developing Methods for Evaluation of Virtual Worlds & Understanding User Experiences

Project Leader Project Co-leader
Magy Seif El-Nasr
Simon Fraser University
Regan Mandryk
University of Saskatchewan

Virtual worlds and massively multiplayer games continue to exist after the user logs off. Game instrumentation that augments observations, surveys and logs creates automatic statistical metrics of user behaviour in a virtual world that will provide novel evaluation methods for measuring these persistent interactive experiences. 

Understanding and modeling users’ activities, motivation, attentional patterns, perceptions, and attitudes with a visualization system helps virtual world designers make critical and fast analyses and decisions. The role of in-world social interactions and social networks in keeping users engaged will also be studied.  A prototype visualization system for Toki World, by partner Bardel Entertainment, is being implemented for the research. 

EOVW will use Toki World to test telemetry of user behaviour and data mining techniques for understanding user play styles and learning methods.