Events Archive

Gamify Your Digital Strategy - with J. Joly
CEO / Founder, OverInteractive Media / dimeRocker 

In a world of information overload, driving consumer engagement is increasingly challenging and the gamification of content is one approach marketers are successfully using to tackle this issue. Consumers move from one device to another throughout their day making a seamless experience across media critical to the success of engagement campaigns. This session will explore case studies of how companies are leveraging mobile to connect experiences.

Date: April 19, 2012
Time: 11am to 12pm
Place: Room 1003, Forest Sciences Centre (FSC) 
2424 Main Mall, UBC 

About J. Joly
From his first job working at a cinema on a Canadian base in Germany, J has spent two decades working in media. During his undergraduate at Queen’s he founded a recording group that toured with acts such as The Tragically Hip, Wilco, and Primus. After graduation he directed award-winning shorts, worked as a stage manager at the “Just for Laughs” festival and at every level of production on films, television and commercials in Toronto. Relocating to Vancouver he founded OverInteractive Media receiving private investment from Bootup Labs and local angels to develop dimeRocker, a cloud-based platform designed to accelerate the creation of branded social games, gamification and social TV strategies. dimeRocker was a finalist for “Best New Media Technology’ at the 2010 CNMA Awards, and J. was identified by Techvibes as “Digital Media People to Watch in 2011″. Some clients include Disney, Weinsteins and the CBC. Recent speaking panels he has participated in include: 2011 Banff World Media Festival, 2011 Vancouver International Film Festival, 2011 Merging + Media and 2011 nextMedia Conference in Toronto.